Mike Senff

Vice President, North American Sales and Marketing

Mike Senff is Vice President, North American Sales and Marketing. As such, he is responsible for the direct and indirect sales organization, portfolio strategy, market intelligence, sales operations as well as marketing and communications across our service areas. He has oversight of the development, implementation and positioning of the Direct Energy Business combined product suite.

Mike was previously Vice President of Pricing, Product & Portfolio Management for Direct Energy. He has spent more than 15 years in the energy industry in a variety of roles that include sales, marketing, procurement, scheduling, trading, pricing and portfolio management.

Prior to joining Direct Energy in 2004, Mike was Director, Commodity Operations for FirstEnergy Solutions, Inc., where he was responsible for all physical procurement, hedge management, wholesale trading and retail portfolio management. Prior to joining FirstEnergy Solutions Mike was Market Area Coordinator for Enron Energy Services.

He holds undergraduate degrees in Logistics and Business Administration from the University of Akron.